Weekly Wine – Fünf5

31 Jul

Fünf5Fünf 5 Riesling
Germany
750ml
9% ABV
$9.95 (LCBO)

There is always a danger when getting a German white wine. They tend to be sweet. Especially the inexpensive ones. They sometimes are so sweet that they will put soft drinks, like Coke, or 7up, to shame.
Fünf is sweet, but not so much. More fruity than sweet, it is a nice drink to close out a glorious summers day. It has a nice balance of flavour that does not diminish when the cold leaves the glass. Truth be told I am quite taken by this wine as it is a perfect summer wine.
The bottle is striking, having a white plastic wrap and very sparse lettering. The look is a bit too trendy. The marketing drivel on the bottle encourages the customer to, “add a little Fünf to your life.” OK I get it — “Fün begins at 5” the label says.” We all knock off work at five. This wine seems to be a development of brand marketing professionals. I would have preferred to think of this wine as the fifth blend that the winery made. The wine is great. The marketing a little obvious.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: